Well now, Gap has gone back on plans to revamp its logo, thanks to pressure from Twitter and Facebook. Oh yeah – social media brought the Wispa back, it got Rage Against the Machine to number one in the music charts and now it’s taken on the High Street. And Malcolm thinks social media can’t bring social change. Tsk tsk.
Oh alright, I don’t care about Gap’s logo either. If you’ve missed it – and I wouldn’t blame you if you had – Gap said it was changing its logo to a new one that nobody much liked. Faced with complaints, Gap said they wouldn’t make the change after all. For all I know, this was a Salad Cream-style publicity stunt.
A far more sensible response to Gladwell came yesterday from the founders of Twitter. Ev Williams and Biz Stone dismissed Gladwell’s argument, saying that Twitter, like any communication tool, could be used as a complement to activism but could not replace action.
Williams said: “Anyone who’s claiming that sending a tweet by itself is activism, that’s ludicrous
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